How The Joint Chiropractic Transformed Their Franchisee & Patient Experience with Neon

overview

The Joint Chiropractic, a leading health and wellness franchise specializing in affordable, routine chiropractic care, was seeking ways to improve the in-office experience for both patients and franchisees. Previously using Spectrio for digital signage and music, The Joint encountered challenges with flexibility, support, and ensuring reliability across hundreds of franchise locations. In 2023, they switched to Neon Digital Signage and Neon Music to streamline their operations and create a more engaging patient experience. Since the switch, The Joint has seen a significant positive impact on franchisee operations, patient engagement, and overall business efficiency.

challenges with spectrio

Before switching to Neon, The Joint used Spectrio for their digital signage and music needs. However, they encountered several key issues that led them to seek an alternative solution:

• Limited Support and Franchisee Frustration: Franchisees experienced difficulty in accessing timely support when issues arose, which led to operational frustrations.
• Complex User Interface: Franchisees found Spectrio’s platform difficult to navigate and manage, leading to inefficiencies and added training time.
• Reliability Concerns: Frequent technical issues and limited uptime created operational disruptions that affected patient experience and in-office engagement.

These challenges prompted The Joint Chiropractic to look for a solution that was more reliable, user-friendly, and scalable.

why the joint switched to neon

After evaluating several options, The Joint Chiropractic made the switch to Neon for several reasons:Intuitive Platform:

• Intuitive Platform: Neon’s easy-to-use interface made it simple for franchisees to update signage and manage in-office music without extensive training.
• Reliable Technology: Neon's platform offered superior uptime and reliability, ensuring that content was always displayed correctly and music played consistently without disruptions.
• Customizable and Dynamic Content: Neon’s platform allowed for real-time content updates, ensuring franchisees could adjust signage to reflect promotions, educational content, or location-specific messaging instantly.
• Responsive Support: With Neon, franchisees received faster, more reliable support, allowing them to quickly resolve any issues and minimize downtime.

the impact of neon on the joint chiropractic’s operations

Since switching to Neon, The Joint Chiropractic has seen significant improvements in both operations and patient experience. Here are the key impacts:

1. Streamlined Operations for Franchisees

Neon’s platform dramatically simplified the day-to-day operations for franchisees. With easy access to the platform, franchise owners could now:

• Update Content in Real-Time: Franchisees no longer had to rely on lengthy processes to update in-office digital signage. With Neon, updates for promotions, educational videos, or corporate messaging could be made instantly, allowing franchisees to remain agile.
• Control Overhead Music: Neon Music allowed each location to create the perfect in-office ambiance, tailoring playlists to match the patient flow at different times of the day.
• Reliable Technology: With fewer technical issues and more uptime, franchisees enjoyed a seamless experience that improved operational efficiency and reduced distractions.

2. Enhanced Patient Experience

With engaging digital signage and curated background music, patients experienced a more modern, relaxing environment. The impact included:

• Engaging and Informative Content: Neon’s digital signage kept patients informed while they waited, with dynamic content that provided educational insights about chiropractic care, seasonal promotions, and wellness tips.
• Improved Atmosphere with Curated Music: Neon Music offered customized playlists that created a calming environment, improving patient satisfaction and contributing to a more holistic wellness experience.

3. Consistent Branding Across All Locations

One of The Joint’s goals was to ensure a uniform brand experience across its 700+ franchise locations. Neon’s centralized platform made this possible by allowing corporate control over key content while giving individual franchisees the flexibility to make necessary local adjustments. As a result:

• Consistency Was Maintained: Core brand messages and promotions were consistently delivered across all locations, ensuring patients received a unified experience no matter which clinic they visited.
• Franchisee Autonomy Was Respected: While corporate controlled overarching campaigns, franchisees could still add local touches to their digital signage, enhancing relevance for their specific patient base.

results and business impact

Since transitioning to Neon Digital Signage and Neon Music, The Joint Chiropractic has experienced a range of benefits:

• Increased Franchisee Satisfaction: Franchisees reported improved satisfaction with the platform due to its simplicity, faster support, and reliability.
• Higher Patient Engagement: Patients are more engaged with the digital signage, which keeps them informed while they wait, reducing perceived wait times.
• Operational Efficiency: The centralized management of digital content reduced the time and effort required to update signage and music across multiple locations, streamlining operations and cutting down on administrative workload.
• Reliable Uptime: With fewer technical issues and more reliable uptime, operations ran smoothly, with franchisees able to focus on patient care without disruptions.
• Consistent Brand Messaging: The Joint Chiropractic was able to maintain brand consistency across all locations while allowing franchisees the flexibility they needed.

conclusion

The Joint Chiropractic’s switch from Spectrio to Neon has resulted in a more efficient, engaging, and reliable in-office experience for both franchisees and patients. With Neon’s intuitive platform, superior uptime, and customizable solutions, The Joint has successfully elevated its brand while improving day-to-day operations.